{"id":3891,"date":"2020-06-25T11:32:58","date_gmt":"2020-06-25T09:32:58","guid":{"rendered":"https:\/\/lepotentiel.bj\/?p=3891"},"modified":"2020-06-25T11:32:58","modified_gmt":"2020-06-25T09:32:58","slug":"benin-ortb-la-marque-de-media-la-plus-admiree","status":"publish","type":"post","link":"https:\/\/lepotentiel.bj\/?p=3891","title":{"rendered":"B\u00e9nin : ORTB, la marque de m\u00e9dia la plus admir\u00e9e"},"content":{"rendered":"<p>Africa Best Brand est une r\u00e9compense destin\u00e9e \u00e0 encourager les meilleures marques les plus admir\u00e9es en Afrique. Organis\u00e9e par Opinion &amp; Public, la c\u00e9r\u00e9monie de distinction s\u2019est d\u00e9roul\u00e9e ce Mercredi 24 Juin 2020 \u00e0 Cotonou. C&rsquo;est le Secr\u00e9taire G\u00e9n\u00e9ral C\u00e9lestin MARA qui a re\u00e7u le certificat au nom de l&rsquo;Office.<\/p>\n<p>Africa Best Brand est une enqu\u00eate et un classement panafricains des marques en Afrique. Le classement est bas\u00e9 sur une enqu\u00eate de GeoPoll, le principal fournisseur de recherches mobiles \u00e0 distance dans les pays \u00e9mergents et une analyse strat\u00e9gique par Kantar, leader mondial des donn\u00e9es, des id\u00e9es et du consulting sous la direction de Brand Leadership, le leader africain de la marque, de la gestion de la r\u00e9putation et des communications.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-3892\" src=\"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2020\/06\/IMG_20200625_102356-300x207.jpg\" alt=\"\" width=\"300\" height=\"207\" \/><\/p>\n<p>Selon Kwame SENOU, Vice Pr\u00e9sident de Opinion &amp; Public, ce sont les citoyens b\u00e9ninois eux m\u00eames qui ont exprim\u00e9 leur pr\u00e9f\u00e9rence pour l&rsquo;audiovisuel du service public \u00e0 travers SMS, appels et autres plateformes prises en compte par l&rsquo;enqu\u00eate. Il estime que ce classement ne saurait \u00eatre un laurier \u00e9ternel. L&rsquo;ORTB doit pers\u00e9v\u00e9rer, et surtout am\u00e9liorer ses programmes pour \u00eatre toujours en t\u00eate de peleton.<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #0000ff;\"><strong>CELL-COM\/ORTB<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa Best Brand est une r\u00e9compense destin\u00e9e \u00e0 encourager les meilleures marques les plus admir\u00e9es en Afrique. Organis\u00e9e par Opinion &amp; Public, la c\u00e9r\u00e9monie de distinction s\u2019est d\u00e9roul\u00e9e ce Mercredi 24 Juin 2020 \u00e0 Cotonou. C&rsquo;est le Secr\u00e9taire G\u00e9n\u00e9ral C\u00e9lestin MARA qui a re\u00e7u le certificat au nom de l&rsquo;Office. Africa Best Brand est une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[1565,1566,1567,1568,353],"class_list":["post-3891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","tag-admiree","tag-africa-best-brand","tag-classement","tag-marque","tag-ortb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00e9nin : ORTB, la marque de m\u00e9dia la plus admir\u00e9e - Le Potentiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lepotentiel.bj\/?p=3891\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e9nin : ORTB, la marque de m\u00e9dia la plus admir\u00e9e - Le Potentiel\" \/>\n<meta property=\"og:description\" content=\"Africa Best Brand est une r\u00e9compense destin\u00e9e \u00e0 encourager les meilleures marques les plus admir\u00e9es en Afrique. 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