{"id":56628,"date":"2024-06-12T15:54:20","date_gmt":"2024-06-12T13:54:20","guid":{"rendered":"https:\/\/lepotentiel.bj\/?p=56628"},"modified":"2024-06-12T15:54:21","modified_gmt":"2024-06-12T13:54:21","slug":"marque-pays-benin-un-monde-de-splendeurs-la-nouvelle-identite-touristique","status":"publish","type":"post","link":"https:\/\/lepotentiel.bj\/?p=56628","title":{"rendered":"Marque pays B\u00e9nin : \u00ab Un monde de splendeurs \u00bb , la nouvelle identit\u00e9 touristique<\/em>"},"content":{"rendered":"\n

Le B\u00e9nin dispose non seulement de multiples atouts \u00e9conomiques, touristiques, artistiques, cultuels, culturels, naturels, sportifs, num\u00e9riques et \u00e9ducatifs, mais aussi d’un potentiel remarquable qu’il convient de valoriser dans le cadre de la dynamique de sa promotion touristique en cours.
Aussi, le Gouvernement a-t-il convenu d’instituer une marque-pays. Les \u00e9tudes et consultations men\u00e9es ont permis de retenir la promesse de la marque << UN MONDE DE SPLENDEURS \u00bb.<\/p>\n\n\n\n

En effet, dans un environnement mondial concurrentiel, la mise en place
d’une telle marque permet de se diff\u00e9rencier des autres nations en adoptant une strat\u00e9gie de promotion distinctive.
La pr\u00e9sente initiative a donc pour objectif de renforcer l’attractivit\u00e9 du B\u00e9nin et de le promouvoir comme destination touristique de premier plan aussi bien \u00e0 l’\u00e9chelle nationale qu’internationale.
Elle vise notamment \u00e0:
faire de la marque-pays une plateforme de promotion des attractions touristiques du B\u00e9nin, attirant de ce fait un flux accru de visiteurs internationaux;
cr\u00e9er une identit\u00e9 visuelle forte et promouvoir les valeurs et les richesses du B\u00e9nin, en contribuant \u00e0 renforcer le sentiment d’appartenance des citoyens b\u00e9ninois envers leur pays;
contribuer \u00e0 attirer les professionnels qualifi\u00e9s et les talents internationaux en projetant une image attractive du B\u00e9nin, pour accro\u00eetre la comp\u00e9titivit\u00e9 du pays sur le march\u00e9 mondial; renforcer, \u00e0 travers une marque-pays forte et bien positionn\u00e9e, la
confiance des investisseurs envers le B\u00e9nin, tout en mettant en avant les opportunit\u00e9s commerciales et les secteurs d’excellence du pays, favorisant ainsi les investissements \u00e9trangers et les exportations.<\/p>\n\n\n\n

Le ministre du Tourisme, de la Culture et des Arts, en lien avec le ministre
de l’Economie et des Finances, prendra les mesures n\u00e9cessaires \u00e0 la
vulgarisation du logotype ainsi que la marque du pays.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le B\u00e9nin dispose non seulement de multiples atouts \u00e9conomiques, touristiques, artistiques, cultuels, culturels, naturels, sportifs, num\u00e9riques et \u00e9ducatifs, mais aussi d’un potentiel remarquable qu’il convient de valoriser dans le cadre de la dynamique de sa promotion touristique en cours.Aussi, le Gouvernement a-t-il convenu d’instituer une marque-pays. Les \u00e9tudes et consultations men\u00e9es ont permis de retenir […]<\/p>\n","protected":false},"author":10,"featured_media":56629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,97],"tags":[18363,18365,98],"class_list":["post-56628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-tourisme","tag-benin-revele-2","tag-marque-pays","tag-tourisme"],"yoast_head":"\nMarque pays B\u00e9nin : \u00ab Un monde de splendeurs \u00bb , la nouvelle identit\u00e9 touristique - Le Potentiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lepotentiel.bj\/?p=56628\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marque pays B\u00e9nin : \u00ab Un monde de splendeurs \u00bb , la nouvelle identit\u00e9 touristique - Le Potentiel\" \/>\n<meta property=\"og:description\" content=\"Le B\u00e9nin dispose non seulement de multiples atouts \u00e9conomiques, touristiques, artistiques, cultuels, culturels, naturels, sportifs, num\u00e9riques et \u00e9ducatifs, mais aussi d’un potentiel remarquable qu’il convient de valoriser dans le cadre de la dynamique de sa promotion touristique en cours.Aussi, le Gouvernement a-t-il convenu d’instituer une marque-pays. 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