{"id":79312,"date":"2026-01-28T11:10:13","date_gmt":"2026-01-28T10:10:13","guid":{"rendered":"https:\/\/lepotentiel.bj\/?p=79312"},"modified":"2026-01-28T11:10:13","modified_gmt":"2026-01-28T10:10:13","slug":"fitur-2026-le-benin-renforce-son-positionnement-touristique-a-madrid","status":"publish","type":"post","link":"https:\/\/lepotentiel.bj\/?p=79312","title":{"rendered":"FITUR 2026 : le B\u00e9nin renforce son positionnement touristique \u00e0 Madrid"},"content":{"rendered":"<p style=\"text-align: justify;\"><em><strong>L\u2019Agence B\u00e9nin Tourisme a pris part \u00e0 la Feria Internacional de Turismo (FITUR) 2026, l\u2019un des plus grands salons internationaux du tourisme organis\u00e9 \u00e0 Madrid du 21 au 25 janvier. Cette participation s&rsquo;est faite dans la dynamique de promotion de la marque-pays \u00ab B\u00e9nin, un Monde de Splendeurs \u00bb. L&rsquo;objectif est de renforcer la visibilit\u00e9 de la destination b\u00e9ninoise et de d\u00e9velopper des partenariats durables avec les acteurs mondiaux du secteur touristique.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Pendant cinq jours, le pavillon du B\u00e9nin a servi de vitrine \u00e0 une offre touristique diversifi\u00e9e, en direction des tour-op\u00e9rateurs, agences de voyages, m\u00e9dias sp\u00e9cialis\u00e9s, prescripteurs et partenaires institutionnels pr\u00e9sents \u00e0 ce rendez-vous majeur du tourisme international.<\/p>\n<p style=\"text-align: justify;\">Con\u00e7u comme une v\u00e9ritable immersion, le stand du B\u00e9nin au FITUR 2026 a propos\u00e9 aux visiteurs une exp\u00e9rience sensorielle et narrative autour de l\u2019identit\u00e9 touristique nationale. La sc\u00e9nographie, pens\u00e9e pour capter l\u2019attention et susciter l\u2019int\u00e9r\u00eat, a permis de mettre en r\u00e9cit la richesse et la singularit\u00e9 de la destination b\u00e9ninoise \u00e0 travers une pr\u00e9sentation claire et structur\u00e9e de ses atouts.<\/p>\n<p style=\"text-align: justify;\">Le parcours immersif a valoris\u00e9 les grandes composantes de l\u2019offre touristique du B\u00e9nin : art et culture, nature et \u00e9cotourisme, sport et baln\u00e9aire, histoire et m\u00e9moire, patrimoine et traditions, ainsi que le segment MICE (tourisme d\u2019affaires, congr\u00e8s et \u00e9v\u00e9nements). Cette approche a positionn\u00e9 le B\u00e9nin comme une destination plurielle, capable de r\u00e9pondre aussi bien aux attentes des voyageurs en qu\u00eate d\u2019authenticit\u00e9 qu\u2019\u00e0 celles des professionnels du tourisme d\u2019affaires.<\/p>\n<p style=\"text-align: justify;\">Au-del\u00e0 de la promotion, le FITUR 2026 a constitu\u00e9 un temps fort de rencontres professionnelles pour l\u2019Agence B\u00e9nin Tourisme. Un agenda B2B structur\u00e9 a permis de consolider des partenariats existants, d\u2019explorer de nouvelles opportunit\u00e9s de collaboration.<\/p>\n<p style=\"text-align: justify;\"><strong>M\u00e9dard Clobechi<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Agence B\u00e9nin Tourisme a pris part \u00e0 la Feria Internacional de Turismo (FITUR) 2026, l\u2019un des plus grands salons internationaux du tourisme organis\u00e9 \u00e0 Madrid du 21 au 25 janvier. Cette participation s&rsquo;est faite dans la dynamique de promotion de la marque-pays \u00ab B\u00e9nin, un Monde de Splendeurs \u00bb. L&rsquo;objectif est de renforcer la visibilit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":79313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-79312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FITUR 2026 : le B\u00e9nin renforce son positionnement touristique \u00e0 Madrid - Le Potentiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lepotentiel.bj\/?p=79312\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FITUR 2026 : le B\u00e9nin renforce son positionnement touristique \u00e0 Madrid - Le Potentiel\" \/>\n<meta property=\"og:description\" content=\"L\u2019Agence B\u00e9nin Tourisme a pris part \u00e0 la Feria Internacional de Turismo (FITUR) 2026, l\u2019un des plus grands salons internationaux du tourisme organis\u00e9 \u00e0 Madrid du 21 au 25 janvier. Cette participation s&rsquo;est faite dans la dynamique de promotion de la marque-pays \u00ab B\u00e9nin, un Monde de Splendeurs \u00bb. L&rsquo;objectif est de renforcer la visibilit\u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lepotentiel.bj\/?p=79312\" \/>\n<meta property=\"og:site_name\" content=\"Le Potentiel\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T10:10:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2026\/01\/IMG-20260128-WA0119.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Le Potentiel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Le Potentiel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312\"},\"author\":{\"name\":\"Le Potentiel\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#\\\/schema\\\/person\\\/453725c41f4363806763503087c06c70\"},\"headline\":\"FITUR 2026 : le B\u00e9nin renforce son positionnement touristique \u00e0 Madrid\",\"datePublished\":\"2026-01-28T10:10:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312\"},\"wordCount\":317,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lepotentiel.bj\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IMG-20260128-WA0119.jpg\",\"articleSection\":[\"Actualit\u00e9\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312\",\"url\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312\",\"name\":\"FITUR 2026 : le B\u00e9nin renforce son positionnement touristique \u00e0 Madrid - Le Potentiel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lepotentiel.bj\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IMG-20260128-WA0119.jpg\",\"datePublished\":\"2026-01-28T10:10:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312#primaryimage\",\"url\":\"https:\\\/\\\/lepotentiel.bj\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IMG-20260128-WA0119.jpg\",\"contentUrl\":\"https:\\\/\\\/lepotentiel.bj\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IMG-20260128-WA0119.jpg\",\"width\":960,\"height\":615},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=79312#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/lepotentiel.bj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FITUR 2026 : le B\u00e9nin renforce son positionnement touristique \u00e0 Madrid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#website\",\"url\":\"https:\\\/\\\/lepotentiel.bj\\\/\",\"name\":\"Le Potentiel\",\"description\":\"Le Potentiel, au service de l\u2019information, nous sommes les fantassins du droit de savoir\",\"publisher\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lepotentiel.bj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#organization\",\"name\":\"Le Potentiel\",\"url\":\"https:\\\/\\\/lepotentiel.bj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lepotentiel.bj\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/logo-pot.jpg\",\"contentUrl\":\"https:\\\/\\\/lepotentiel.bj\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/logo-pot.jpg\",\"width\":562,\"height\":84,\"caption\":\"Le Potentiel\"},\"image\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#\\\/schema\\\/person\\\/453725c41f4363806763503087c06c70\",\"name\":\"Le Potentiel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4085301697e4181824463b6ab1ea0ef6abfe68ad30a95258574a4b2d1c76522e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4085301697e4181824463b6ab1ea0ef6abfe68ad30a95258574a4b2d1c76522e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4085301697e4181824463b6ab1ea0ef6abfe68ad30a95258574a4b2d1c76522e?s=96&d=mm&r=g\",\"caption\":\"Le Potentiel\"},\"url\":\"https:\\\/\\\/lepotentiel.bj\\\/?author=4\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FITUR 2026 : le B\u00e9nin renforce son positionnement touristique \u00e0 Madrid - Le Potentiel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lepotentiel.bj\/?p=79312","og_locale":"fr_FR","og_type":"article","og_title":"FITUR 2026 : le B\u00e9nin renforce son positionnement touristique \u00e0 Madrid - Le Potentiel","og_description":"L\u2019Agence B\u00e9nin Tourisme a pris part \u00e0 la Feria Internacional de Turismo (FITUR) 2026, l\u2019un des plus grands salons internationaux du tourisme organis\u00e9 \u00e0 Madrid du 21 au 25 janvier. Cette participation s&rsquo;est faite dans la dynamique de promotion de la marque-pays \u00ab B\u00e9nin, un Monde de Splendeurs \u00bb. L&rsquo;objectif est de renforcer la visibilit\u00e9 [&hellip;]","og_url":"https:\/\/lepotentiel.bj\/?p=79312","og_site_name":"Le Potentiel","article_published_time":"2026-01-28T10:10:13+00:00","og_image":[{"width":960,"height":615,"url":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2026\/01\/IMG-20260128-WA0119.jpg","type":"image\/jpeg"}],"author":"Le Potentiel","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Le Potentiel","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lepotentiel.bj\/?p=79312#article","isPartOf":{"@id":"https:\/\/lepotentiel.bj\/?p=79312"},"author":{"name":"Le Potentiel","@id":"https:\/\/lepotentiel.bj\/#\/schema\/person\/453725c41f4363806763503087c06c70"},"headline":"FITUR 2026 : le B\u00e9nin renforce son positionnement touristique \u00e0 Madrid","datePublished":"2026-01-28T10:10:13+00:00","mainEntityOfPage":{"@id":"https:\/\/lepotentiel.bj\/?p=79312"},"wordCount":317,"commentCount":0,"publisher":{"@id":"https:\/\/lepotentiel.bj\/#organization"},"image":{"@id":"https:\/\/lepotentiel.bj\/?p=79312#primaryimage"},"thumbnailUrl":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2026\/01\/IMG-20260128-WA0119.jpg","articleSection":["Actualit\u00e9"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lepotentiel.bj\/?p=79312#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lepotentiel.bj\/?p=79312","url":"https:\/\/lepotentiel.bj\/?p=79312","name":"FITUR 2026 : le B\u00e9nin renforce son positionnement touristique \u00e0 Madrid - Le Potentiel","isPartOf":{"@id":"https:\/\/lepotentiel.bj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lepotentiel.bj\/?p=79312#primaryimage"},"image":{"@id":"https:\/\/lepotentiel.bj\/?p=79312#primaryimage"},"thumbnailUrl":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2026\/01\/IMG-20260128-WA0119.jpg","datePublished":"2026-01-28T10:10:13+00:00","breadcrumb":{"@id":"https:\/\/lepotentiel.bj\/?p=79312#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lepotentiel.bj\/?p=79312"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lepotentiel.bj\/?p=79312#primaryimage","url":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2026\/01\/IMG-20260128-WA0119.jpg","contentUrl":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2026\/01\/IMG-20260128-WA0119.jpg","width":960,"height":615},{"@type":"BreadcrumbList","@id":"https:\/\/lepotentiel.bj\/?p=79312#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/lepotentiel.bj\/"},{"@type":"ListItem","position":2,"name":"FITUR 2026 : le B\u00e9nin renforce son positionnement touristique \u00e0 Madrid"}]},{"@type":"WebSite","@id":"https:\/\/lepotentiel.bj\/#website","url":"https:\/\/lepotentiel.bj\/","name":"Le Potentiel","description":"Le Potentiel, au service de l\u2019information, nous sommes les fantassins du droit de savoir","publisher":{"@id":"https:\/\/lepotentiel.bj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lepotentiel.bj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/lepotentiel.bj\/#organization","name":"Le Potentiel","url":"https:\/\/lepotentiel.bj\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lepotentiel.bj\/#\/schema\/logo\/image\/","url":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2023\/12\/logo-pot.jpg","contentUrl":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2023\/12\/logo-pot.jpg","width":562,"height":84,"caption":"Le Potentiel"},"image":{"@id":"https:\/\/lepotentiel.bj\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lepotentiel.bj\/#\/schema\/person\/453725c41f4363806763503087c06c70","name":"Le Potentiel","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/4085301697e4181824463b6ab1ea0ef6abfe68ad30a95258574a4b2d1c76522e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4085301697e4181824463b6ab1ea0ef6abfe68ad30a95258574a4b2d1c76522e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4085301697e4181824463b6ab1ea0ef6abfe68ad30a95258574a4b2d1c76522e?s=96&d=mm&r=g","caption":"Le Potentiel"},"url":"https:\/\/lepotentiel.bj\/?author=4"}]}},"_links":{"self":[{"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/posts\/79312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79312"}],"version-history":[{"count":1,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/posts\/79312\/revisions"}],"predecessor-version":[{"id":79314,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/posts\/79312\/revisions\/79314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/media\/79313"}],"wp:attachment":[{"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}