{"id":85757,"date":"2026-07-05T13:45:48","date_gmt":"2026-07-05T11:45:48","guid":{"rendered":"https:\/\/lepotentiel.bj\/?p=85757"},"modified":"2026-07-05T13:45:48","modified_gmt":"2026-07-05T11:45:48","slug":"medias-au-benin-la-ministre-de-la-communication-echange-avec-les-acteurs-du-secteur","status":"publish","type":"post","link":"https:\/\/lepotentiel.bj\/?p=85757","title":{"rendered":"M\u00e9dias au B\u00e9nin: la ministre de la communication \u00e9change avec les acteurs du secteur"},"content":{"rendered":"<p style=\"text-align: justify;\">La ministre de la Communication, en charge des M\u00e9dias, Aur\u00e9lie I. Adam Soule Zoumarou a engag\u00e9 le vendredi 3 juillet, une s\u00e9rie de concertations avec les principaux acteurs de l\u2019\u00e9cosyst\u00e8me m\u00e9diatique b\u00e9ninois. Cette d\u00e9marche s\u2019inscrit dans la volont\u00e9 des autorit\u00e9s de renforcer la cr\u00e9dibilit\u00e9, la performance et la production de contenus valorisant l\u2019image du B\u00e9nin.<\/p>\n<p style=\"text-align: justify;\">\nLa premi\u00e8re journ\u00e9e d\u2019\u00e9changes a \u00e9t\u00e9 marqu\u00e9e par une s\u00e9rie de rencontres tenues au minist\u00e8re. La ministre a successivement re\u00e7u les repr\u00e9sentants du Conseil National du Patronat de l\u2019Audiovisuel (Cnpa), de l\u2019Union des Professionnels des M\u00e9dias du B\u00e9nin (Upmb) ainsi que de l\u2019Observatoire de la D\u00e9ontologie et de l\u2019\u00c9thique dans les M\u00e9dias (Odem). Les \u00e9changes ont permis de passer en revue les mutations profondes que traverse le secteur des m\u00e9dias, ainsi que les d\u00e9fis structurels et professionnels auxquels font face les acteurs du domaine.<\/p>\n<p style=\"text-align: justify;\">Au cours des \u00e9changes, des pistes de solutions susceptibles d\u2019am\u00e9liorer la qualit\u00e9 des productions m\u00e9diatiques, la viabilit\u00e9 \u00e9conomique des entreprises de presse et l\u2019innovation dans un environnement en constante \u00e9volution ont \u00e9galement port\u00e9. Les pr\u00e9occupations des professionnels, ainsi que leurs propositions, en vue de b\u00e2tir un cadre plus structur\u00e9, plus r\u00e9silient et davantage tourn\u00e9 vers le d\u00e9veloppement ont \u00e9t\u00e9 recens\u00e9es.<\/p>\n<p style=\"text-align: justify;\"><strong>Vers une vision partag\u00e9e des r\u00e9formes<\/strong><\/p>\n<p style=\"text-align: justify;\">Cette s\u00e9rie de concertations ne s\u2019arr\u00eate pas \u00e0 cette premi\u00e8re journ\u00e9e. Elle se poursuivra dans les prochains jours avec d\u2019autres acteurs du secteur m\u00e9diatique national. L\u2019objectif affich\u00e9 est de parvenir \u00e0 une vision commune des r\u00e9formes et des actions \u00e0 mettre en \u0153uvre pour l\u2019avenir des m\u00e9dias b\u00e9ninois.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>La ministre de la Communication, en charge des M\u00e9dias, Aur\u00e9lie I. Adam Soule Zoumarou a engag\u00e9 le vendredi 3 juillet, une s\u00e9rie de concertations avec les principaux acteurs de l\u2019\u00e9cosyst\u00e8me m\u00e9diatique b\u00e9ninois. Cette d\u00e9marche s\u2019inscrit dans la volont\u00e9 des autorit\u00e9s de renforcer la cr\u00e9dibilit\u00e9, la performance et la production de contenus valorisant l\u2019image du B\u00e9nin. [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":85758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-85757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9dias au B\u00e9nin: la ministre de la communication \u00e9change avec les acteurs du secteur - Le Potentiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lepotentiel.bj\/?p=85757\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9dias au B\u00e9nin: la ministre de la communication \u00e9change avec les acteurs du secteur - Le Potentiel\" \/>\n<meta property=\"og:description\" content=\"La ministre de la Communication, en charge des M\u00e9dias, Aur\u00e9lie I. Adam Soule Zoumarou a engag\u00e9 le vendredi 3 juillet, une s\u00e9rie de concertations avec les principaux acteurs de l\u2019\u00e9cosyst\u00e8me m\u00e9diatique b\u00e9ninois. Cette d\u00e9marche s\u2019inscrit dans la volont\u00e9 des autorit\u00e9s de renforcer la cr\u00e9dibilit\u00e9, la performance et la production de contenus valorisant l\u2019image du B\u00e9nin. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lepotentiel.bj\/?p=85757\" \/>\n<meta property=\"og:site_name\" content=\"Le Potentiel\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-05T11:45:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2026\/07\/745820912206001783235105.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757\"},\"author\":{\"name\":\"Laura\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#\\\/schema\\\/person\\\/001def78e1eafec4b5733ea184d49dd0\"},\"headline\":\"M\u00e9dias au B\u00e9nin: la ministre de la communication \u00e9change avec les acteurs du secteur\",\"datePublished\":\"2026-07-05T11:45:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757\"},\"wordCount\":319,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lepotentiel.bj\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/745820912206001783235105.jpg\",\"articleSection\":[\"Actualit\u00e9\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757\",\"url\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757\",\"name\":\"M\u00e9dias au B\u00e9nin: la ministre de la communication \u00e9change avec les acteurs du secteur - Le Potentiel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/lepotentiel.bj\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/745820912206001783235105.jpg\",\"datePublished\":\"2026-07-05T11:45:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757#primaryimage\",\"url\":\"https:\\\/\\\/lepotentiel.bj\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/745820912206001783235105.jpg\",\"contentUrl\":\"https:\\\/\\\/lepotentiel.bj\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/745820912206001783235105.jpg\",\"width\":600,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/?p=85757#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/lepotentiel.bj\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e9dias au B\u00e9nin: la ministre de la communication \u00e9change avec les acteurs du secteur\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#website\",\"url\":\"https:\\\/\\\/lepotentiel.bj\\\/\",\"name\":\"Le Potentiel\",\"description\":\"Le Potentiel, au service de l\u2019information, nous sommes les fantassins du droit de savoir\",\"publisher\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/lepotentiel.bj\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#organization\",\"name\":\"Le Potentiel\",\"url\":\"https:\\\/\\\/lepotentiel.bj\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/lepotentiel.bj\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/logo-pot.jpg\",\"contentUrl\":\"https:\\\/\\\/lepotentiel.bj\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/logo-pot.jpg\",\"width\":562,\"height\":84,\"caption\":\"Le Potentiel\"},\"image\":{\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/lepotentiel.bj\\\/#\\\/schema\\\/person\\\/001def78e1eafec4b5733ea184d49dd0\",\"name\":\"Laura\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46e54a01dd5785f370a6c40e9cfe54ebcfd939154e6505072fe15421c0d32893?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46e54a01dd5785f370a6c40e9cfe54ebcfd939154e6505072fe15421c0d32893?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46e54a01dd5785f370a6c40e9cfe54ebcfd939154e6505072fe15421c0d32893?s=96&d=mm&r=g\",\"caption\":\"Laura\"},\"url\":\"https:\\\/\\\/lepotentiel.bj\\\/?author=18\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e9dias au B\u00e9nin: la ministre de la communication \u00e9change avec les acteurs du secteur - Le Potentiel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lepotentiel.bj\/?p=85757","og_locale":"fr_FR","og_type":"article","og_title":"M\u00e9dias au B\u00e9nin: la ministre de la communication \u00e9change avec les acteurs du secteur - Le Potentiel","og_description":"La ministre de la Communication, en charge des M\u00e9dias, Aur\u00e9lie I. Adam Soule Zoumarou a engag\u00e9 le vendredi 3 juillet, une s\u00e9rie de concertations avec les principaux acteurs de l\u2019\u00e9cosyst\u00e8me m\u00e9diatique b\u00e9ninois. Cette d\u00e9marche s\u2019inscrit dans la volont\u00e9 des autorit\u00e9s de renforcer la cr\u00e9dibilit\u00e9, la performance et la production de contenus valorisant l\u2019image du B\u00e9nin. [&hellip;]","og_url":"https:\/\/lepotentiel.bj\/?p=85757","og_site_name":"Le Potentiel","article_published_time":"2026-07-05T11:45:48+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2026\/07\/745820912206001783235105.jpg","type":"image\/jpeg"}],"author":"Laura","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Laura","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lepotentiel.bj\/?p=85757#article","isPartOf":{"@id":"https:\/\/lepotentiel.bj\/?p=85757"},"author":{"name":"Laura","@id":"https:\/\/lepotentiel.bj\/#\/schema\/person\/001def78e1eafec4b5733ea184d49dd0"},"headline":"M\u00e9dias au B\u00e9nin: la ministre de la communication \u00e9change avec les acteurs du secteur","datePublished":"2026-07-05T11:45:48+00:00","mainEntityOfPage":{"@id":"https:\/\/lepotentiel.bj\/?p=85757"},"wordCount":319,"commentCount":0,"publisher":{"@id":"https:\/\/lepotentiel.bj\/#organization"},"image":{"@id":"https:\/\/lepotentiel.bj\/?p=85757#primaryimage"},"thumbnailUrl":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2026\/07\/745820912206001783235105.jpg","articleSection":["Actualit\u00e9"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lepotentiel.bj\/?p=85757#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lepotentiel.bj\/?p=85757","url":"https:\/\/lepotentiel.bj\/?p=85757","name":"M\u00e9dias au B\u00e9nin: la ministre de la communication \u00e9change avec les acteurs du secteur - Le Potentiel","isPartOf":{"@id":"https:\/\/lepotentiel.bj\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lepotentiel.bj\/?p=85757#primaryimage"},"image":{"@id":"https:\/\/lepotentiel.bj\/?p=85757#primaryimage"},"thumbnailUrl":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2026\/07\/745820912206001783235105.jpg","datePublished":"2026-07-05T11:45:48+00:00","breadcrumb":{"@id":"https:\/\/lepotentiel.bj\/?p=85757#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lepotentiel.bj\/?p=85757"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lepotentiel.bj\/?p=85757#primaryimage","url":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2026\/07\/745820912206001783235105.jpg","contentUrl":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2026\/07\/745820912206001783235105.jpg","width":600,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/lepotentiel.bj\/?p=85757#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/lepotentiel.bj\/"},{"@type":"ListItem","position":2,"name":"M\u00e9dias au B\u00e9nin: la ministre de la communication \u00e9change avec les acteurs du secteur"}]},{"@type":"WebSite","@id":"https:\/\/lepotentiel.bj\/#website","url":"https:\/\/lepotentiel.bj\/","name":"Le Potentiel","description":"Le Potentiel, au service de l\u2019information, nous sommes les fantassins du droit de savoir","publisher":{"@id":"https:\/\/lepotentiel.bj\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lepotentiel.bj\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/lepotentiel.bj\/#organization","name":"Le Potentiel","url":"https:\/\/lepotentiel.bj\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/lepotentiel.bj\/#\/schema\/logo\/image\/","url":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2023\/12\/logo-pot.jpg","contentUrl":"https:\/\/lepotentiel.bj\/wp-content\/uploads\/2023\/12\/logo-pot.jpg","width":562,"height":84,"caption":"Le Potentiel"},"image":{"@id":"https:\/\/lepotentiel.bj\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lepotentiel.bj\/#\/schema\/person\/001def78e1eafec4b5733ea184d49dd0","name":"Laura","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/46e54a01dd5785f370a6c40e9cfe54ebcfd939154e6505072fe15421c0d32893?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/46e54a01dd5785f370a6c40e9cfe54ebcfd939154e6505072fe15421c0d32893?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46e54a01dd5785f370a6c40e9cfe54ebcfd939154e6505072fe15421c0d32893?s=96&d=mm&r=g","caption":"Laura"},"url":"https:\/\/lepotentiel.bj\/?author=18"}]}},"_links":{"self":[{"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/posts\/85757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85757"}],"version-history":[{"count":1,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/posts\/85757\/revisions"}],"predecessor-version":[{"id":85759,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/posts\/85757\/revisions\/85759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=\/wp\/v2\/media\/85758"}],"wp:attachment":[{"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lepotentiel.bj\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}